A great print advertisement engages the reader with the synergy between words and imagery. The following examples are a humble attempt at greatness. Note: To read the copy, hover over each image.
A great print advertisement engages the reader with the synergy between words and imagery. The following examples are a humble attempt at greatness. Note: To read the copy, hover over each image.
Headline: Wish you were here. And here. And here. And here. And here.
Copy: Visit recreation.gov.
Tagline: Explore, America.
Caption: Canyonlands National Park
Headline: Take your kids. And their kids.
Headline: Save things on the endangered list. Like childhood.
Copy: Visit recreation.gov.
Tagline: Explore, America.
Caption: Grand Teton National Park
Headline: To understand an Italian man’s obsession with fashion, one need only look at an Italian woman.
Copy: IDG’s full line of classically styled men’s Italian leather accessories stand out, so other take notice. Call 1-800-697-0123 and see for yourself.
1105 Satellite Blvd., Suite 105, Suwanee, GA, 30174 – (404) 497-8200 – (800)-697-0123
Headline: Italian men’s leather accessories. Fresh from Italy.
Copy: For details, call 1-800-497-0123 – 1105 Satellite Blvd., Suite 105, Suwanee, GA, 30174
Headline: Return Flight: Last Wednesday.
Copy: For reservations, call 1-800-241-3333, or visit www.ritzcarlton.com
Headline: It all started when someone told you not to colour outside the lines.
Copy: For reservations, call 1-800-241-3333, or visit www.ritzcarlton.com
Visual: A 3D lenticular reveals a bicyclist as you pass.
Headline: EasyToMiss.org
Image: Police car hidden in desert foliage.
Copy: The all-new 500 hp Cayenne SUV.
Headline: How long have you been preparing to live the way you want?
Copy: Mariposa, New Mexico. A master-planned community from the developers of High Desert. Schedule an appointment to see homesite by calling 505.823.9360 or visit www.mariposa-nm.com.
Images: Double thumbs up, hair in a brush, three-eye contact lens case
Headline: The Radiation Exhibit
Caption: The Atomic Museum
Headline: At 22, he won the national championship. At 23, he won the world championship. At 24, a doctor told him he would never race again. At 26, he sent this picture to that doctor.
Copy: David Cullman was born breech. Bike first. He was the world downhill champion when he suffered a traumatic aortic dissection. He was treated with a mechanical valve which meant the end of his biking career. A year later, it was replaced using the Ross Procedure and a human valve from CryoLife. A valve that doesn’t require anticoagulants that would keep David down. It hasn’t. He’s raced over 20 times this year, most recently in the World Cup.
It is for this reason, we created our patented cryopreservation process: every person has something to contribute. Our contribution is helping them make theirs. Call (800) 438-8235 or (770) 952-1660 for more information.
Image: Human hand pliers
Copy: 100% made by hand. Pimentelguitars.com
Headline: 3 out of 4 readers shouldn’t.
Copy: To subscribe, call 1-866.4ONIONS or email subscriptions@theonion.com.
Headline: Annoying Subscribers since 1988.
Copy: To subscribe, call 1-866.4ONIONS or email subscriptions@theonion.com.
Headline: We tell it like it is. In other words, we lie.
Copy: To subscribe, call 1-866.4ONIONS or email subscriptions@theonion.com.
Headline: Stay hydrated
Copy: Wilderness Athlete - Performance Nutrition, so you can survive The Far Out. www.gofarout.com
Headline: No news is good news. What kind of sick mind came up with that?
Copy: Live, breaking coverage. Just thinking about it sends adrenaline coursing through our veins. Being the first ones there when a big story breaks. Covering it better than anyone else, with the most live shots and superior journalism. And providing all of our affiliates with what it takes to make sure their news is good.
Tagline: Serious about news?
Headline: Life's biggest events aren't necessarily the ones seen on the nightly news.
Copy: Carter's. Celebrating childhood.
Caption: 888.739.9548 – www.carters.com
Headline: He sings for his supper. Too bad he needs breakfast and lunch.
Subhead: The Forgotten Heroes Of Southern Music
Copy: Please help those who, after a lifetime of enriching others through music, live in poverty. Because those who have made the greatest contribution to American music could use yours. musicmaker.org/musician_sustenance/
Logo: Music Maker Relief Foundation
Expert boat restoration since 1981.
Logo: Slipstream Restoration
Headline: Our eternal beauty isn’t such a mystery. The Caesars punished litterbugs with crucifixion.
Copy: Italy. Design your personal experience at awtravel.com
Headline: Dear Gut: I’m considering getting a dog. Any suggestions? – JJ
Copy: Dear JJ, I recommend a breed that's loyal, medium-sized, and doesn't drool a lot. Have you seen the latest version of Tradebook? It's pretty solid. You can access over 60 markets globally, trade a range of asset classes, and actually see Intra-day Which Exchanges. Have the best liquidity—all on one of the most table electronic platforms out there. Plus, unlike a dog, you won't need a pooper-scooper. Your real best friend, Your Gut
Logo: Bloomberg Tradebook
Tagline: Beyond Instinct.
Headline: Sniffing can toast your brain. Yes, you have a brain.
Copy: Huffing household products to get high can kill you, and even when it doesn’t, your brain can be damaged. So, be nice to your brain. One day you might need it. Visit www.drugfreeamerica.org to learn more.
Image: Binding Guitar Box
Headline: You will leave it in your will as a beneficiary.
Image: Woodworking
Headline: There are no assembly lines for one-of-a-kind.
Image: Open Guitar
Headline: The difference between our handmade guitars and everyone else's? Ours are handmade.
Copy: Pimentel & Sons are quite possibly the only ones in the world who still make guitars completely by hand. Don’t mess with them, and they might let you buy one. www.PimentelGuitars.com